Contact: Marcia Baron at 800-972-6694,
From outside of USA: 310-204-6111
Email: Marcia613@aol.com
Website: www.samglaser.com
Fax: 310-204-6222

Publicity

Publicity is crucial for events that are open to the public. Filling your hall is based on building as big a “buzz” as possible. Publicity takes some legwork, but compared with advertising rates, it’s practically free! A typical publicity campaign usually consists of:
1) Flyers sent home with students, inserted into bulletins and placed around synagogue, JCC, etc.
2) Posters posted in key areas, including neighboring Jewish organizations, markets, restaurants, etc. Feel free to make your own or take advantage of the four-color downloadable tour poster available on our website (SamGlaser.com) on the bookings page. Simply drag or copy and paste the jpeg image to a folder. Have whomever creates your flyers import the image onto an 11x17 document and then create “text boxes” in which you can add event details such as time, location, prices of tickets and sponsor acknowledgement. Most word processing or layout programs such as Quark, In Design or MS Word will serve the purpose. Bring the finished file to a copy shop that can output 11x17 color Xerox/fiery’s that will look almost like the original, for about $1-2.00 each in quantity. You can also layout an 8.5x11 black and white version to make high quality flyers.
3) Jewish or Regional Religious radio/cable TV (if available). Send press releases to DJs and offer the possibility for interview or broadcast of event. If possible, play Sam’s music on your organization’s phone lines during hold time.
4) Press releases to local Jewish and secular press. We have a sample press release on the website on the calendar page which you can easily customize. Give all pertinent data and Sam’s bio, and direct staff writers to Sam’s website for more information. Bear in mind that deadlines for monthly publications are often several months in advance. Don’t overlook the secular press…there are often religion sections in city papers that are hungry for heartwarming stories!
5) Web/email alerts - place notice on your website, include links to Sam’s site, and send out weekly emails to build anticipation.

Advertising

Typically, ads are placed in local Jewish papers and small regional papers starting about a month before the show. The size of the ad generally reflects the amount of prestige that you want the event to carry in comparison with the other ads on the page. Yes, it costs money to make money. Other options include buying placement on websites frequented by the potential audience, buying radio air time and preparing PSA announcements for local cable TV and radio broadcast.

Pre-Concert CD Distribution Program

Sam’s interactive concerts are heightened when audiences come to the show with his songs on their lips. When his CD’s are spinning in their homes, offices, carpools, it greatly increases awareness and anticipation of the event. We strongly encourage you to take advantage of our “Pass it On” campaign, where we send a prepack of 50 of Sam’s ten Jewish CD’s at our distributor price of $7.50 each ($375 total). The idea is that you remove the shrink wrap, print with a Sharpie “Pass it On” on each CD cover and give them away to key people in the community with a note that they should be shared. Any remaining can be placed in the library or given to sponsors. This campaign virtually guarantees greater participation and “sends home” the messages in the music. Synagogue gift shops also can choose to order merchandise to stock in advance from among the titles that are on the website, enjoying the same discount. Sam usually brings with him sufficient quantities to sell at the show. Those CD’s purchased before the show for this pre-concert distribution are intended for the pre-show program and we prefer for them not to be sold at the show.

Community Involvement

Other than the “Pass it On” pre sales campaign, we recommend a few ways of involving more of the community. Sam’s music appeals to all ages and movements in Judaism. We invite you to perceive this concert as an excellent outreach opportunity which will enable you to invite other local synagogues across the denominational spectrum. For daytime shows, consider encouraging various senior or children’s groups to attend. If there are local children’s or adult choirs, have them learn some of the songs from the Sam Glaser Songbook or his Kol Haneshama Choral book. Sam welcomes the local chazzanim to join him for a number, especially if they choose to learn one of their favorites from his CDs. Also, if there is an accomplished local musician or band that might enjoy sitting in for a tune, Sam is happy to call them up. Getting people on stage gives them a peak experience and guarantees they show up! Ticket sales can be augmented by giving students books of tickets to sell or distribute, with an incentive for selling the most tickets. Also, enlisting volunteers to serve as ushers, help with ticket sales, CD sales, foodservice and publicity involves more people and thereby creates more of a “buzz” about the show.

Thank You!

It’s people like you that make Sam’s world go around. Thank you for all your effort and love. Don’t hesitate to let me know about any concerns. Email is the best way to get our attention.
Looking forward to an awesome event!

Sincerely,

Marcia Baron, Director of Marketing, Glaser Musicworks
Marcia613@aol.com
800-972-6694